Typecon is an annual conference featuring various notable Typographers. TypeCon 2024: Paradigm Shift features a cohesive identity system including a promotional poster, lecture schedules, swag and environmental graphics. The visual concept of  “Paradigm Shift” uses hues of green and black in tandem with dynamic type to showcase how artificial intelligence and generative coding is breaking through the design world and disrupting the future of design as we know it.