As a Graphic Designer at Tricon, I’ve had the unique opportunity to support the Genuine Cup – an international soccer tournament celebrating athletes with intellectual and developmental disabilities. Tricon is not only a proud sponsor of the event; our CEO is also one of the founding visionaries behind the Genuine Cup.

In 2025, the tournament is expanding significantly, growing from 12 to over 30 global teams. To support this exciting evolution, I’ve been actively involved in refreshing and expanding the event’s brand identity system. My contributions include updated the logo while keeping the same logo mark, billboard graphics, custom invitations, print collateral, and other creative assets that help tell the Genuine Cup’s story with clarity, warmth, and impact.