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Genuine Cup

As a Graphic Designer at Tricon, I’ve had the unique opportunity to support the Genuine Cup as a leader in Creative Direction / Design for both the 25′ & 26′ Cup.

The Genuine Cup is an international soccer tournament celebrating athletes with intellectual and developmental disabilities. Tricon is not only a proud sponsor of the event; our CEO is also one of the founding visionaries behind the Genuine Cup.

In 2026, the tournament is expanding significantly, growing from 30 to over 54 global teams. To support this exciting evolution, I’ve been actively involved in refreshing and expanding the event’s brand identity system. My contributions include social media, event graphics, custom invitations, print collateral, and other creative assets that help tell the Genuine Cup’s story with clarity, warmth, and impact.

2026  •  Branding  •  Print  •  Motion 

Design & Concept: Tanner Hodgkinson

Tools: Illustrator, Indesign, Photoshop

Institution: Genuine Cup 

Invitation design

Finals & Fan Fest invite
Media Lunch Invite
Pre-game_Invitation

Social Media

Mexico team
Argentina Genuine Cup
Finals & Fan Fest social media
Thank you title sponsors
SponsorSocial_Astros Foundation
GC_Collage_LI

Presentation Design

GC create the team cover
GC slide 2
GC slide 3
Slide 4
GC slide 5
GC slide 11
GC slide 6
GC Slide 7
GC Slide 9
Slide 10
GC Slide 8
GC slide 12

Event Design

I had the opportunity to collaborate with the Harlem Globetrotter brand and create collateral to promote the Trotters playing a game at the  Genuine Cup 2026.

All designs are designed by me. 

Carousel-01
Carousel-02
Carousel-03
Carousel-05
Carousel-04
Pre-game_Invitation

Print

Welcome GC Sign copy
Sponsor GC Sign
GC Instagram Social-03
GC Instagram Social-06

Website

Alongside the 2026 Genuine Cup, the organization needed a refreshed website to better communicate its mission and showcase the tournament. Within two months of joining, I led the design and development of a new site that strengthened the brand’s digital presence and created a clearer platform to tell the story of the Genuine Cup.