Welcome to ‘Weigh the Options,’ a comprehensive campaign dedicated to childhood wellness and combating obesity among kids in the Houston area. Through a series of three engaging motion graphic animations, children share valuable tips and information on healthy habits and nutrition. Accompanied with an interactive app that offers educational games and daily videos, providing kids with fun and informative content to support their journey towards a healthier lifestyle. Additionally, a merchandise line, including t-shirts and lunch boxes, promotes the ‘Weigh the Options’ message and encourages children to make positive choices for their well-being.
All illustrations are hand drawn and animated by me.
2024 • Motion • UI/UX • Illustration
Design & Concept: Tanner Hodgkinson
Tools: Illustrator, Figma, After Effects Photoshop, Indesign